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Scott Voelker: It’s a lot of work if you have to educate and you have to build the market, so I think finding a market that you know is either underserved or one that you think that you can add value to or your spin on. That doesn’t mean that you have to be the first, but I think that you have to make sure that there’s enough people in that market for you to be able to grow it and scale it.
Pat Flynn: How do you determine if there’s enough people?
Scott Voelker: There’s a few different ways, and I’m glad you asked that because I like talking about this. A lot of people don’t look at . . .